Artist (Photographer, Singer, Guitarist)
Last updated: 7 November 2026
Muhammad Usama Habeeb (also known as Adi Jutt) (born 21 February 1997) is a Pakistani digital media and human resources professional from Faisalabad, Punjab, Pakistan. He is the Social Media Manager at Nova Furniture (Nova Homes) in Lahore, where he runs the company’s website, social media, search engine optimisation, online orders and customer service, and led its rebrand from Lahore Furniture to Nova Furniture. He is the owner of PakPro, a free online tools website, and the founder of Wikipedia Pakistan, a verified-profile website.
He is married to Rida Shareef, who is also profiled on Wikipedia Pakistan, as is the company he works for, Nova Furniture.
Biography
Early life and education
Habeeb was born on 21 February 1997 in Faisalabad, Punjab, Pakistan.
Family
Habeeb is the son of Muhammad Habeebullah Anjum, a professor at Danish Medical College, Sheikhupura, and founder of The Institute of Ultrasound (Sheikhupura, then permanently at Green Town, Faisalabad), a DHMS, RDMS, ultrasonologist and professor; and Hina Habib (birth name Sughran Bibi), aged 56, a gynaecologist, ultrasonologist and homeopathic doctor (DHMS, RDMS Homeo). His father has been separated from the family since his second hidden marriage in 2018. His siblings are Munaza Mehak, aged 32, a freelancer who studied BSCS at GCUF, and Talha Habib Aali, aged 31, a freelancer who studied BSCS at GCUF; he is separated from his brother and sister following a family dispute.
Personal life
Habeeb was engaged to Rida Shareef on 30 November 2025 and married her on 29 March 2026 in Faisalabad. Rida Shareef (maiden name Rida Grewal, caste Grewal Jutt) is a housewife; she previously worked as Social Media Manager at Nova Homes, Service Road, near Lyallpur Galleria, Faisalabad, in social media marketing at Karachi Stylish Furniture, Faisalabad, and in SEO at a study visa consultancy, D Ground, Faisalabad.
Habeeb speaks Urdu, Punjabi and English, and has a moderate understanding of Turkish. He is also known by the name Adi Jutt; Jutt is his caste.
Education
- Matriculation, Government Crescent Model Higher Secondary School, Faisalabad, 2013
- I.Com, Madinah College of Commerce, Sheikhupura Road, Faisalabad, 2015
- BBA (Hons) Human Resource Management, Ali Fatima College, Faisalabad (affiliated with Government College University Faisalabad (GCUF)), 2021 (CGPA 3.04)
Life Events
- Went for Umrah to Saudi Arabia — November 2025
- Engaged — 30 November 2025
- Married — 29 March 2026
Work Experience
Habeeb has worked across human resources, operations, creative media and digital business since 2018. His roles include:
- Floor Manager — Mr. Pizza Bite (May 2018 – November 2019)
- HR Manager — Global Academic Solutions (December 2019 – August 2021)
- HR Manager — Nova Homes (formerly Furniture Lahore), Faisalabad (June 2021 – January 2023): managed HR operations and contributed to the company's rebrand of its name, logo and visual identity
- Digital Marketing Manager — Karachi Furniture, Faisalabad (February 2023 – April 2024)
- Lead Social Media In-Charge — Chiniot Palace, Faisalabad (May 2024 – April 2025): leading social media across Chiniot Palace, Frozen Feast, Pakwan and Kunna
- Social Media Manager, Photographer, Videographer and Graphic Designer — Unique Properties, Faisalabad (January – July 2025, contract)
- Social Media Manager — Nova Furniture (Nova Homes), Lahore (November 2025 – present): designed and launched the company website and manages its digital presence, website development and maintenance, SEO-optimised content and product presentation, order processing and customer service
Nova Furniture digital platform: At Nova Furniture, Habeeb built and manages the company's digital platform at novafurniturepk.com, covering the website, WooCommerce store, product presentation, SEO, visual content and digital visibility, and led the rebrand from Lahore Furniture to Nova Furniture.
PakPro and Wikipedia Pakistan: Habeeb owns and manages PakPro (pakpro.qd.je), a free online tools website offering calculators, PDF tools and business utilities for users in Pakistan, which he has managed since October 2026. In November 2026 he founded Wikipedia Pakistan, a website publishing verified profile pages for genuine people who cannot meet Wikipedia's notability rules.
Expertise: His areas of expertise are human resources (recruitment, talent acquisition, onboarding, employee relations, performance management, payroll and attendance support); graphic design; WordPress and web management (WordPress, WooCommerce, Elementor, custom HTML/CSS, analytics, SEO and performance optimisation); photography and videography; digital marketing (social media management, Meta platforms, content creation, SEO and advertising creatives); and operations and management (team leadership, project coordination, CRM, inventory and customer relationships). His technical tools include WordPress, WooCommerce, Google Search Console, Google Analytics, Rank Math SEO, Adobe Photoshop, Adobe Illustrator, Premiere Pro, Canva, CapCut, Microsoft Excel, Word and PowerPoint, and Google Workspace.
Achievements
- Best Management Award, GCUF Gur Mela (2017)
- 2nd Position in Singing, College VC Award (August 2018)
- Social Media Marketing, NextGen Digital University (2025)
- Photography, Alison, CPD Certified (August 2022)
- International HRM, Alison, CPD Certified (August 2025)
References
- "Muhammad Usama Habeeb - Portfolio", novafurniturepk.com/portfolio.
- "Muhammad Usama Habeeb", Crunchbase, crunchbase.com/person/muhammad-usama-habeeb.
- PakPro, pakpro.qd.je.
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