Last updated: 7 November 2026
Jamal Rehman is a filmmaker and music producer from Lahore, Pakistan, and the founder of True Brew Records. He directed the music video for “Jhol”, Maanu and Annural Khalid’s Coke Studio Season 15 song, which is credited on the video as “Video Direction: Jamal Rahman” (Coke Studio Pakistan).
Like fellow Lahore artists Maanu and Izz Chughtai, Rehman is part of the city’s contemporary music scene, building platforms for independent artists alongside his own filmmaking.
Biography
Jamal Rehman is a filmmaker and music producer from Lahore, Pakistan, and the founder of True Brew Records, an independent music platform and studio based at 65 Main Gulberg, Lahore. He directed the music video for “Jhol”, Maanu and Annural Khalid's Coke Studio Season 15 song, which is credited on the video as “Video Direction: Jamal Rahman”. Through True Brew, he has produced live sessions and singles with Pakistani artists including Zoe Viccaji and Kami Paul, and the True Brew TV channel had 2,880 subscribers as of November 2026.
Life Events
- 2024 – Directed the music video for “Jhol”, Maanu and Annural Khalid's Coke Studio Season 15 song.
- 2025 – True Brew returned in Karachi as a coffee hub for creatives.
Work Experience
Rehman founded True Brew Records in Lahore, building it into a live-session and recording platform for Pakistani independent music, with its True Brew TV channel hosting “Live at True Brew” sessions and a “SINGLES” series. In 2024 he directed the video for “Jhol”, Maanu and Annural Khalid's Coke Studio Season 15 song, which became one of the most-streamed local songs of the year. In November 2025, True Brew returned in Karachi as a coffee hub for creatives.
Achievements
- Directed the music video for “Jhol” (Coke Studio Season 15, 2024). Founded True Brew Records. True Brew TV channel: 44 videos and 2,880 subscribers as of November 2026
References
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